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HOW WE TURNED A SEASONAL GLAMPING BRAND INTO A YEAR-ROUND REVENUE MACHINE
AND GREW THEIR REVENUE BY 283%
HOW WE TURNED A SEASONAL GLAMPING BRAND INTO A YEAR-ROUND REVENUE MACHINE
AND GREW THEIR REVENUE BY 283%
RESULTS
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61%
181%
283%
CLIENT OVERVIEW
This UK-based glamping store sells high-quality tents, stoves, and accessories designed for unforgettable outdoor experiences. Although they’d been in business for several years, their previous agency partnerships failed to generate sustainable growth. They came to us looking for a strategy that could unlock consistent revenue and position them as a market leader.
CHALLENGE
They were up against competitors with a 5–10 year head start. Since this isn’t an impulse buy niche, the sales cycle was longer than average. On top of that, the business was highly seasonal — with peak months from April to August — making it difficult to stay profitable year-round or cover costs during the off-season.
OUR PROCESS
PHASE 1: STORE REDESIGN
We started by optimizing their store to maximize conversions. That meant improving layout, navigation, and product presentation to clearly communicate value. We enhanced filtering and browsing functionality, making it easier for visitors to find what they needed — and made the checkout flow seamless to reduce drop-offs.
PHASE 2: CREATIVE DEVELOPMENT
Next, we worked closely with the client to produce compelling ad creatives. The goal? Sell an experience, not just a product. Our visuals focused on aspirational glamping moments, using first-person angles to help people imagine themselves there. The result was a powerful emotional hook that set them apart from both e-commerce competitors and traditional travel options.
The power of CRO
Phase 1 and Phase 2 alone led to...
51%
93%
220%
PHASE 3: DEMOGRAPHIC TESTING
We launched Meta and Google campaigns targeting a wide range of demographics — testing age, interests, and behavior-based segments. After identifying high-performing audiences, we shifted budget to focus on the segments that drove the highest revenue, which drastically improved campaign efficiency.
PHASE 4: SCALING AND REFINEMENT
Once we locked in a profitable ad formula, we began scaling aggressively — but smartly. Instead of pausing spend during the winter, we kept ads live to stay top of mind. This meant fewer conversions during the off-season, but a full funnel of warm leads by the time spring hit. As a result, they exploded out of the gates in February while competitors were still waking up.
Customer Cohort Analysis
Early signs of strong customer retention
12.8%
8.5%
PHASE 5: CONTINUOUS OPTIMIZATION AND RETARGETING
We finished by building out a long-term optimization system. That included retargeting site visitors, re-engaging past customers with exclusive deals, and launching email flows that guided people through the longer decision-making process. From product education to seasonal inspiration, each email added value and nudged hesitant shoppers closer to the checkout.
RESULTS
BEFORE Clever Converters
159
Total Order Placed
£45,756.95
Total Revenue
0.43%
Conversion
Rate
WITH Clever Converters
268
Total Orders Placed
£146,266.52
Total Revenue
0.64%
Conversion
Rate
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