HOW WE TURNED A STALLED PREMIUM PRODUCT INTO A SCALABLE REVENUE MACHINE AND ACHIEVED A

144% ROAS INCREASE

IN 30 DAYS

HOW WE TURNED A STALLED PREMIUM PRODUCT INTO A SCALABLE REVENUE MACHINE AND ACHIEVED A

144% ROAS INCREASE

IN 30 DAYS

RESULTS

154%

Increase in Monthly Revenue

144%

Increase in Meta ROAS

400%

Increase in conversion rate

CLIENT OVERVIEW

This high-end audio brand has been in the market for nearly a decade, specializing in uniquely designed, premium wireless speakers. Despite being featured on major platforms like YouTube’s Unbox Therapy, their paid ad strategy hadn’t reached its full potential. Sales were inconsistent, and year-over-year growth remained elusive.

CHALLENGE

Selling premium products through cold ads is tough — especially in a saturated market. Many potential buyers had already been exposed to the brand, which made ad fatigue and skepticism real problems. On top of that, previous paid media efforts hadn’t yielded strong results, leading to doubts about whether the product was even a fit for performance marketing.

OUR PROCESS

PHASE 1: AD ANALYSIS

We started by diving deep into their existing ad account. By breaking down what had (and hadn’t) worked in the past, we discovered key patterns around audience behavior, winning creatives, and poor-performing structures. These insights laid the foundation for rebuilding their campaigns from the ground up.

PHASE 2: CREATIVE DEVELOPMENT

Next, we focused on crafting premium visual content that matched the product’s value. Using detailed shots, sleek editing, and strong value messaging, we created ads that conveyed quality and exclusivity. The goal was to create a visual experience that made people feel the product was worth the higher price tag.

The power of CRO

Phase 1 and Phase 2 alone led to...

45

Total Orders Placed

0.10

Conversion rate

2.34

Meta ROAS

PHASE 3: DEMOGRAPHIC TESTING

We launched Meta and Google campaigns targeting a wide range of demographics — testing age, interests, and behavior-based segments. After identifying high-performing audiences, we shifted budget to focus on the segments that drove the highest revenue, which drastically improved campaign efficiency.

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PHASE 4: SCALING AND REFINEMENT

To expand profitably, we tested new markets across different regions and countries. Some unexpected locations turned out to be extremely profitable — allowing us to double down where the brand resonated best. Geo-optimization became a key driver of the ROAS increase.

Customer Cohort Analysis

Early signs of strong customer retention

14.2%

Bought again within 30 days

6.1%

Re-engaged after 60 days

PHASE 5: SCALING AND REFINEMENT

Once we had proven audiences and creatives, we increased spend on winning campaigns and scaled methodically. Alongside scaling, we continuously tested fresh creatives, updated messaging angles, and fine-tuned placements. The result? A stable Meta ROAS of 5.70 — nearly 2.5x the original return.

COMPARING BFCM
2023 TO BFCM 2022

BF/CM 2023

Total Orders Placed

PERCENT CHANGE

Conversion rate

Bought again within 30 days

RESULTS

BEFORE Clever Converters

45

Total Order Placed

2.34

Meta Roas

0.10%

Conversion rate

WITH Clever Converters

99

Total Order Placed

120% increase

5.70

Meta Roas

144% increase

0.30%

Conversion rate

400% Increase

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