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HOW WE TURNED A STALLED PREMIUM PRODUCT INTO A SCALABLE REVENUE MACHINE AND ACHIEVED A
144% ROAS INCREASE
IN 30 DAYS
HOW WE TURNED A STALLED PREMIUM PRODUCT INTO A SCALABLE REVENUE MACHINE AND ACHIEVED A
144% ROAS INCREASE
IN 30 DAYS
RESULTS
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154%
144%
400%
CLIENT OVERVIEW
This high-end audio brand has been in the market for nearly a decade, specializing in uniquely designed, premium wireless speakers. Despite being featured on major platforms like YouTube’s Unbox Therapy, their paid ad strategy hadn’t reached its full potential. Sales were inconsistent, and year-over-year growth remained elusive.
CHALLENGE
Selling premium products through cold ads is tough — especially in a saturated market. Many potential buyers had already been exposed to the brand, which made ad fatigue and skepticism real problems. On top of that, previous paid media efforts hadn’t yielded strong results, leading to doubts about whether the product was even a fit for performance marketing.
OUR PROCESS
PHASE 1: AD ANALYSIS
We started by diving deep into their existing ad account. By breaking down what had (and hadn’t) worked in the past, we discovered key patterns around audience behavior, winning creatives, and poor-performing structures. These insights laid the foundation for rebuilding their campaigns from the ground up.
PHASE 2: CREATIVE DEVELOPMENT
Next, we focused on crafting premium visual content that matched the product’s value. Using detailed shots, sleek editing, and strong value messaging, we created ads that conveyed quality and exclusivity. The goal was to create a visual experience that made people feel the product was worth the higher price tag.
The power of CRO
Phase 1 and Phase 2 alone led to...
45
0.10
2.34
PHASE 3: DEMOGRAPHIC TESTING
We launched Meta and Google campaigns targeting a wide range of demographics — testing age, interests, and behavior-based segments. After identifying high-performing audiences, we shifted budget to focus on the segments that drove the highest revenue, which drastically improved campaign efficiency.
PHASE 4: SCALING AND REFINEMENT
To expand profitably, we tested new markets across different regions and countries. Some unexpected locations turned out to be extremely profitable — allowing us to double down where the brand resonated best. Geo-optimization became a key driver of the ROAS increase.
Customer Cohort Analysis
Early signs of strong customer retention
14.2%
6.1%
PHASE 5: SCALING AND REFINEMENT
Once we had proven audiences and creatives, we increased spend on winning campaigns and scaled methodically. Alongside scaling, we continuously tested fresh creatives, updated messaging angles, and fine-tuned placements. The result? A stable Meta ROAS of 5.70 — nearly 2.5x the original return.
RESULTS
BEFORE Clever Converters
45
Total Order Placed
2.34
Meta Roas
0.10%
Conversion rate
WITH Clever Converters
99
Total Order Placed
5.70
Meta Roas
0.30%
Conversion rate
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