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How we helped a premium bathroom brand
6x their Meta ROAS
in under 30 days,
How we helped a premium bathroom brand
6x their Meta ROAS
in under 30 days,
RESULTS
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505%
910%
802%
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CLIENT OVERVIEW
This UK-based glamping store sells high-quality tents, stoves, and accessories designed for unforgettable outdoor experiences. Although they’d been in business for several years, their previous agency partnerships failed to generate sustainable growth. They came to us looking for a strategy that could unlock consistent revenue and position them as a market leader.This premium bathroom furniture and accessories retailer had already built a strong product line but wasn’t unlocking its full online potential. After working with another agency and not getting the results they were after, they made the switch to our team. The mission was clear: optimize their advertising strategy, increase revenue, and drive sustainable growth through Meta Ads.
CHALLENGE
When they came to us, they were facing several challenges that were holding back their online growth. Despite having high-quality products, their Meta Ads strategy was underperforming, and profitability was low. Our job was to restructure their ad strategy, improve conversion rates, and scale revenue without sacrificing ROAS.
OUR PROCESS
PHASE 1: Account restructuring & strategy overhaul
They had already been running Meta Ads with another agency but struggled with profitability and inefficient ad spend. Our first step was to rebuild the ad structure using a full-funnel strategy:
✅ Top-of-funnel (TOF) prospecting campaigns – To attract new customers
✅ Middle-of-funnel (MOF) retargeting campaigns – Re-engaging visitors who had interacted but didn’t purchase
✅ Bottom-of-funnel (BOF) purchase campaigns – Targeting warm audiences and cart abandoners
This structure helped us identify what was driving purchases and allocate budget to the most profitable areas.
PHASE 2: Creative development & testing
We found that their creatives weren’t built to engage, which hurt CTR and conversions. So we:
- Created high-quality single image, carousel, and catalog ads featuring their premium products
- Wrote ad copy that focused on luxury design, durability, and easy installation
- Launched Advantage+ catalog ads to match products to the right people
- Used seasonal promos (like winter and spring sales) to drive urgency and conversions
The power of CRO
Phase 1 and Phase 2 alone led to...
1,514%
648%
566%
PHASE 3: Targeting & scaling
With strong creatives in place, we moved to audience testing and scaling:
- We tested different audience segments based on age, interests, and behavior
- We used lookalikes and retargeting to tap into high-intent buyers
PHASE 4: SCALING & OPTIMIZATION
Once we had proven creatives and winning audiences, we began scaling budget across top-performing campaigns. Our approach wasn’t just to increase spend — we continuously refined messaging, creative angles, and placements. This allowed us to hold a 5.70 ROAS on Meta while driving volume.
We also kept testing seasonal offers and promotions, which helped increase purchase intent and drive more first-time buyers.
Customer Cohort Analysis
Started to see the first signs of a healthy Customer Life Time Value
14.2%
6.1%
PHASE 5: RETARGETING & LONG-TERM RETENTION
To build beyond the first purchase, we introduced strong retargeting flows and nurture strategies:
- BOF campaigns to re-engage viewers and cart abandoners
- Email flows to highlight bundles, bestsellers, and new arrivals
- Exclusive discounts and upsells for returning customers
These moves turned one-time buyers into repeat customers and helped build a more predictable revenue stream.
RESULTS
BEFORE Clever Converters
Feb 1 – Feb 19, 2025
3
Total Meta Order Placed
£399.90
Total Meta Revenue
0.54
Meta Roas
WITH Clever Converters
Mar 1 – Mar 19, 2025
17
Total Meta Orders Placed
£6,055.18
Total Meta Revenue
3.5
Meta Roas
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